Books

Rethinking Thinking

£14.95

• How do generals — and business strategists — outwit their opponents?

• Where do designers and artists get their inspirations from?

• How can all of us ‘pump up the originality’ and steer our thinking off the standard, well-worn tracks?

Everyone, as the French philosopher René Descartes pointed out long ago, thinks. That’s the easy bit. The harder part, and what this book is really about, is how to make your thinking original and effective. And here the problem is that too often we don’t really engage the gears of our brain, don’t really look at issues in an original or active way, we just respond. Like computers, inputs are processed according to established rules and outputs are thus largely predetermined. Yet that’s not what makes us human and that’s not where the big prizes in life are to be found.

In the third millennium, we need to think a bit more — not less! And so the focus in this book is on practical suggestions about ways to think better… on thinking strategies that each have their own style, applications and benefits.

See the Table of Contents here.

Read the Introduction

Paperback

225 pp.

£14.95

SKU: 9781788360746 Categories: ,

• How do generals — and business strategists — outwit their opponents?

• Where do designers and artists get their inspirations from?

• How can all of us ‘pump up the originality’ and steer our thinking off the standard, well-worn tracks?

Everyone, as the French philosopher René Descartes pointed out long ago, thinks. That’s the easy bit. The harder part, and what this book is really about, is how to make your thinking original and effective. And here the problem is that too often we don’t really engage the gears of our brain, don’t really look at issues in an original or active way, we just respond. Like computers, inputs are processed according to established rules and outputs are thus largely predetermined. Yet that’s not what makes us human and that’s not where the big prizes in life are to be found.

In the third millennium, we need to think a bit more — not less! And so the focus in this book is on practical suggestions about ways to think better… on thinking strategies that each have their own style, applications and benefits.

Paperback

225 pp.

£14.95

4 reviews for Rethinking Thinking

  1. Paul Rodriguez, Podcaster at ThinkTrading.com

    “I must say I love this book. Especially the thought experiments part, but it’s all so interesting… the mix of history, analysis and practical application.”

  2. Geoff Ward

    “Rethinking Thinking provides nourishing food for thought (literally and metaphorically) in a culture beset by a thinking ‘famine’…[and advises how to] think creatively instead of quiescently, of turning our minds to what really matters.”

    “Cohen’s challenge, using practical suggestions in a useful historical perspective, is how to make people’s thinking original and effective, instead of being merely reactive or responsive.”

    “facile participation in the digital zone, where answers are instantly obtainable, means minds are not sufficiently engaged with questions and are liable to atrophy due to others doing the thinking for us.”

    “reverence for the supposed scientific consensus is particularly dangerous, as tolerating ambivalence and ‘not knowing’ plays a key role in maintaining openness to new information.”

    “Dissenting voices keep totalitarian systems from deteriorating into abject inhumanity where people are willing to commit atrocities. Yet Cohen shows that it’s just such strategies that are in short supply due to the general failure to think critically.”

  3. Megan Wildhood, Reedsy Discovery

    “I really appreciate the careful, nuanced approach to the COVID pandemic. A LOT of damage has been done because of reactive, knee-jerk – what Cohen calls “fast” (after Daniel Kahneman) – thinking.”

  4. Simon Cocking, Irish Tech News

    “We enjoyed this book. It of course aims to be slightly provocative at points… [Cohen] does achieve his goal of making you think about how you think… well written, clearly explained… books like this aim to get you out of your comfort zone, and this ensures that this book is well worth reading, do check it out.”

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